Why You Should Stop Blogging (and what you should do instead)

 
 
 

It’s time to stop blogging.

Yep, you heard me right.

No. more. blogging.

While all of the “online business gurus” are convincing you to start a blog to build your personal brand and skyrocket your revenue, they are leaving out the cold hard truth.

No one cares about you, or your business. Yet.

It doesn’t matter if you are writing value-packed, captivating content that is perfectly tailored to your target audience. If people do not know that you exist, they do not care.

Harsh, I know. But I’m just telling you the truth because no one else will.

Now...

Do you find yourself spending hours and hours writing blog post after blog post, just to have no one read it?

Are you spending way too much time promoting your blog in Facebook groups, just to be one of the hundreds of comments in daily threads?

Are you feverishly pinning your life away to get page views, relying on Pinterest to bring you all of your traffic?

Are you posting across social media day in and day out about your recent blog post, but no one seems to care?

If you just answered “yes” to those four questions, I have been there too my friend.

Many “professional bloggers” and online business coaches will just tell you to “be consistent”, or “keep writing content that solves your consumers’ problems, they will come find you!”

And you start to believe that as long as you work hard, success will come.

But guess what?

Hard work is not enough. And relying on Facebook groups, Pinterest, Instagram, Twitter, and other social media platforms, is not enough to drive long-term, sustainable, scalable traffic to your blog.

Without potential customers actually coming to your blog, there is no real point in using your blog as a marketing strategy to help drive sales and gain awareness.

Starting a blog on your website and posting content there, is not enough. Here are some reasons why you should stop blogging.

1. No one knows that you exist.

Your blog isn’t what is going to make you a recognizable brand or business. The asset is not the blog, but the audience.

Think about it…

What allows websites to generate revenue from advertisements?

It’s not the content itself.

It’s the number of people reading the content. The size of the audience. The number of impressions.

Now, if you are just posting blog post after blog post, hoping your ideal audience or customers will come find you via Google search, social media, etc., you may be waiting a longggg time to see any traction.

If you haven’t built a large social media following, or your site doesn’t rank high in search engines yet, you won’t have people to promote your blog post to.

Without an existing audience either already on your website or on other social channels, no one knows that you exist (yet).

Related: "20 Simple Growth Hacks to Rapidly Grow Your Email List"

2. Organic social media, isn’t enough.

Unless you have amassed a large social media following, relying on social media to drive traffic to your blog just is not going to cut it.

Of course, you SHOULD be promoting your content across your social media accounts, most definitely!

But if you only have a few hundred people following you, or if you are literally starting at zero, relying purely on social media may not elicit growth or virality right away.

For instance, I have spoken with SO many bloggers spending hours a day promoting their recent blog post in Facebook groups. They become frustrated when this strategy isn’t supplying them with endless traffic or long term growth, given all of their time and effort spent. Yet again, it comes back to impressions. Only so many people will see that Facebook post to begin with. And only so many people will actually see your comment linking your blog post.

While this strategy can certainly get you a few more email subscribers, it is by no means scalable for long-term growth.

3. You’re wasting time.

Not everyone is good at writing. That’s just the reality.

Just because people are telling you that you should start blogging because it can help grow your business, build your personal brand, or make you money, that doesn’t mean that you should.

If you are not a talented writer, if you absolutely dread the thought of writing for hours, or if you are better at communicating your message in another way, it’s time to stop blogging.

Start leveraging your strengths and talents, and putting an undeniable work ethic behind those skills.

Real talent coupled with hard work is what will get you noticed much faster than writing a blog that sucks.

So by now, I may have convinced you to stop staring at your blinking cursor on a blank page, exit out of the document window, and close up your laptop.

But before you throw your hands in the air and say, “That’s it! I’m done!”, I want you to consider these strategies.

If you do enjoy blogging, believe in its growth potential, and genuinely want to leverage a blog to grow your brand or business, YOU CAN STILL WRITE CONTENT.

The strategy however, must change.

Stop blogging, do this instead.

1. Answer questions on Quora.

To drive traffic back to your site or your existing blog posts, you can answer questions on Quora.

Quora is a website where users post questions, and other users answer them.

As a blogger, you can answer top questions that are already racking up thousands of views and followers.

To get started, you will want to first optimize your profile to display your credibility.

 
using-quora-for-marketing
 

Then, you’ve got two paths you can take.

Option One: Search > Answer with new content

Step 1: Start by searching for relevant topics that you can provide quality answers for.

Step 2: Search for questions that have a high number of views and followers.

 
 

Step 3: Answer the questions by providing valuable information, that then directs back to your website or existing blog posts.

Option Two: Search > answer with existing content

Step 1: Start with an existing blog post to leverage.

For example, I may look back at my previous blog post on "20 Growth Hacks To Rapidly Grow Your Email List".

Step 2: Search for questions that you could answer with your existing blog post content.

Then, I would use the search bar of Quora to find questions that I could answer with my blog post.

 
quora-for-marketing
 

Step 3: Answer the questions with snippets from your blog post, then direct link back to the full blog post.

 
quora-for-marketing
 

 

The first method could help inform your future content creation (if you are planning to write a full blog post). The second method “reverse engineers” the content creation process, by starting with existing content, then re-purposing it to serve as answers. Both strategies can effectively drive traffic to your website or blog.

2. Blog on other social networks.

Who says you need a website or webpage to blog? People often overlook the fact that social media platforms can function as blogs themselves.

While you may have read tons of articles and taken multiple eCourses on social media marketing, there really is no “holy grail” playbook to follow. Just because everyone is telling you that short captions on Instagram are “most optimal”, does not mean that long captions don’t have the potential to be even better.

If you are truly a great writer and you find that you can best communicate your value through words, start “blogging” on social media platforms.

For instance…

Long form captions on instagram.

Long form captions on instagram.

  • On Instagram, you can write long-form captions that may help set you apart in the feed more so than your pictures.

  • On Facebook, you can start blogging directly on your page.

  • On Twitter, you can create short stories by leveraging a string of tweets.

  • On Snapchat, you can tell your story by focusing on the words overlaid on each snap.

  • On Medium and LinkedIn, you can post content that directly reaches niche audiences or interest-based communities.

All of these platforms can serve as the actual vehicle for written content themselves, rather than being a distribution channel. The key is to find which platform your ideal audience is giving their attention to, and being there with quality content that gets you noticed.

3. Get published somewhere else

Your blog may not attract millions of unique page views every month, but someone else’s is.

Sure, giving away some of your best content to someone else seem a bit disheartening. After all, you want to build a brand or business that is tied to you, not someone else.

But without an audience, your content doesn’t matter. The value isn’t reaching anyone, and the purpose of blogging is non-existent.

Getting your work published on a major media outlet, or on another person’s blog (that has more viewers than yours) can reach an audience, immediately. You can also gain more credibility and authority in your niche or market.

To find guest posting opportunities that are worth your time, think back to your target audience or your ideal customers.

  • What are their biggest pain points and problems?

  • What media outlets or blogs are they giving their attention to?

  • What type of content is actually getting published on that website?

Keep each of these questions at the top of mind when writing a piece of content to be featured. If you are able to provide a valuable solution to any problem, or add a unique perspective to a popular topic, media outlets will publish you.

Are you ready to stop blogging?

Now, I really am not saying that you just quite blogging all together. I just think that you should re-think your content strategy if you are just starting out, and do not yet have an existing audience.

Building an audience is by no means easy, especially given the amount of content out there for people to consume. Cutting through the noise and differentiating yourself is absolutely vital.

So what do you do if you have already spent hours creating tons of blog content? Re-purpose that sh**. Turn that content into new pieces of content that can be tailored to other platforms and mediums.

HOLD UP! Grab your free list of "21 Ways to Repurpose One Blog Post"


One blog post can easily turn into many, many pieces of content for different social media platforms!

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For a full list of ideas on how to re-purpose you blog content, download my free cheatsheet below!

 

FREE List of 21 Ways to Repurpose One Blog Post


One blog post can easily turn into many, many pieces of content for different social media platforms!

Sign-up to receive a free list of ideas!

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Let me know in the comments...

Have you ever thought about quitting your blog? Have you tried blogging on other platforms, besides your website?


 
Chelsea Spinos

Chelsea Spinos is a Marketing Strategist for Yahoo and a "side hustler"/ aspiring entrepreneur. Chelsea is committed to helping side hustlers like herself, grow their business and thrive in life. You can follow her entrepreneur journey through her social media!