How To Create A Clear Business Vision


You know that you want to achieve something remarkable. You see success in your future, and you are committed to building a business that you are proud to call your own.

Only thing is, you are lacking a clear vision for your business!

You aren’t quite sure what exactly sets you apart from your competition. You can’t pinpoint who your ideal consumer is and what audience you could best serve. And you have all of these ideas running through your head about what you want to do with your business, but you aren’t quite sure how to execute them!

I get it. Finding clarity as an entrepreneur and having a clear business vision to guide the framework and marketing strategy for your business, can be freaking hard!

If you are a “multi-passionate” like myself, where you find yourself passionate about multiple things and having many different interests, creating a clear business vision can be REALLY freaking hard.

When I find something that I am passionate about, I get pretty darn obsessed with that one thing. I completely, 100%, have that “all or nothing mentality”. Some people see this as a GOOD thing because I am able to commit myself fully to an endeavor, and I am able to put forth all of my energy and dedication into becoming the best that I can be at that one thing.

Only problem, is that my “passions” change overtime. What I may be absolutely obsessed with for one year, may be different the next.

So if you find yourself wanting to create a business that you are passionate about, what the hell do you do?!

How do you condense everything that you are passionate about, into a single business idea? How do you get crystal clear on your business vision?

With these 4 steps, you can uncover a clear vision for your business. You can create a unique business that you are completely passionate about, and one that stands out from every other business in your industry. Plus, a business that is actually PROFITABLE.

(We all wanna make some money, let’s be real.)

Step 1: Become self-aware.

Self-awareness is the most valuable, yet often times the most overlooked, quality you could have. Before you even come up with a business idea and before you decide to become an entrepreneur, you need to look inward and deeply reflect upon who YOU are.

Self-awareness is understanding who you are to the very core, including your sense of character, your strengths, your weaknesses, your personality traits, your habits... everything that encapsulates your unique identity.

Self-awareness is being aware of who you are and who you want to become.

Now, if you don’t have a clear understanding of who you are to the very core, how do you expect to build a business that you love?

Becoming an entrepreneur takes an enormous amount of time, energy, dedication, patience, and some level of sacrifice. You are essentially committing yourself to the success of your business and it is going to require MORE work than your 9-5. Before you forge onward with building and growing your own business, you need to make sure that your business vision is fully aligned with who YOU are.

This is why it all starts with self-awareness. Ask yourself these questions…

  • What are your strengths? What have you ALWAYS been really good at?

  • What are your weaknesses? What is it, that no matter how much effort or extra work you put in, you still struggle?

  • How would you describe your personality, in just 3-5 words?

  • What do you value in life?

  • What do you want to be known for?

Answer these questions with honesty. Get real about who you are. REFLECT DEEPLY.

Having self-awareness will help you create a business vision that is aligned with who you are personally. I am not saying that your business has to be a replication of your own identity, but there should be some common threads.

As an entrepreneur, you should be focusing on how you can leverage your strengths to build a thriving business that brings value to consumers. You should have an understanding of your shortcomings so that you can outsource if necessary. Your own personality can align with the identity of your brand. What you value in life and what you want to be known for, can become embedded in your business so that you can create a lasting legacy.

Self-awareness will help you create a clear business vision that you can personally believe in. It will make selling your product or service SO much easier, I promise you.

Don’t try to be something that you are not. Don’t break into an industry because it makes the most money. Don’t think that you need to do XYZ in order to make it as an entrepreneur.

Stay true to who YOU are, and create a business vision that remains authentic to who you are and what your idea of success is.


Step 2: Look back on your life experiences.

None of us have experienced the same events and situations throughout our lives. We have all grown up in different families, lived in different environments, formed relationships with different people, and none of our experiences have been the same.

Some of us have experienced more struggle than others, while some have been fortunate to begin with a bit more resources, whether it be money or connections.

Everything that you have experienced, every situation that you have endured, every person that has had a lasting impact on you, have all molded your identity to some capacity.

So ask yourself, what is your life story? What life experiences, and what people, have impacted you the most? How have they shaped you into the person you are today, and the person that you want to become?

For me, the financial and emotional impact of my father losing his business has changed my life and my identity greatly. My father lost his business during the recession of 2008, leaving my family dead broke. We were living in a multi-million dollar house, yet bankrupt, with liens against our home for over $400,000. I was living an absolute lie. I looked like I had it all from the outside, but no one knew that my family had no money in the bank, that I was living in an extremely tense, stressful, and toxic situation, that the relationship between my parents was ripped apart, and that I was miserable. I battled depression, an eating disorder, an exercise addiction, and I was craving for an ounce of control in my life, but I didn’t know how to get it. I spent years and years waiting for my life to happen, when I had control all along.

(Read my story here)


While that is just a short snippet of only one experience I have endured, all of the effects of my father losing has business has rippled into my identity and who I am as an aspiring entrepreneur.

So how does that life experience relate to creating a business vision?

It made me realize what I could uniquely offer to the world. I don’t want other people to wait for their life to happen. I want people to take action. I want them to know that no matter what, they are in control of their life. They have the full ability to build the life and business that they have always wanted.

For yourself, look upon the experiences and the people that have really impacted your life.

How can they inform the direction of your business, and how can you leverage them to create an authentic brand that is memorable and captivating to your consumer?

Remember that your personal story CAN and should be, part of your business vision.

Step 3: Reflect upon all of your past interests (including your childhood!)

I have this weird belief that everything we have been interested in throughout our lives and every single skill that we have acquired over time, have prepared us for what we are destined to accomplish in our lives.

For instance, here are three strange interests and hobbies I have had throughout my childhood that I can actually remember (I don’t have the best long term memory…):

  1. When I was 12 years old, I was really obsessed with Neopets. But not for the actual taking-care-of-a-virtual-pet thing. Neopets actually allowed members to code pages within “guilds” which were like mini-online communities. So at age 12, I began learning HTML and CSS, how to design web pages, and how to use Adobe Photoshop.

  2. At age 13, I created and coded my own website. The website was giving away free graphic design elements for Neopets guild owners.

  3. Around age 13/14, I became really obsessed with Webkinz. But again, not really for the having a stuffed-animal-turned-virtual-pet thing. I was really fascinated with decorating the virtual rooms, trading and selling online items with your virtual money, and creating graphic design elements for people to use on forums.

From those hobbies, it may have seemed like I was destined to become a graphic designer...but eh, not really for me. However, all of those skills I had acquired from those online games I was obsessed with, actually helped me enormously today.

I learned how to design and code a website, helping me create my website here.

I learned how to graphic design, helping me design all of the assets that I use for my brand.

I learned how to create a mini “business” online, by giving away value in exchange for virtual currency. Now, I give value to my audience both free and paid.

I really do believe that these childhood interests (more like obsessions) of mine have all laddered back to what I am doing today, and my strengths as a person.

Now, it’s your turn! What previous interests or hobbies were prevalent throughout your childhood or in your most recent years?

How can you connect those acquired skills to your business vision, and the unique value you could bring to your industry?


Step 4: Find the underlying common thread of your passions.

We have all heard the “follow your passion” career advice probably a million times by now. Tell anyone that you are an entrepreneur, side hustler, or an aspiring business owner, and they will believe that you are now following your passion!

Of course, you want to create a business that you are passionate about. But often times people blur the line between passion as a feeling, and passion as a thing.

I previously wrote a blog post all about the topic of following your passion when you start a business. I spoke to my own experience of how following my passion, actually ended up backfiring on me. I realized that was I passionate about, was not something I should have made into a business.

Related: Should Your Follow Your Passion?

There a few issues with following your passion:

  1. Passion is an emotion, not a thing. You can bring passion to everything that you do!

  2. Passions change overtime. Remember how I said I was a “multi-passionate”? Man, if I tried to turn all of passions into businesses… yikes.

  3. You are not always best at what you are passionate about. Sure, you can be passionate about singing. But you may suck at singing. (Sorry, not sorry)

So… what in the world are you supposed to create your business vision around, if it's not your passion??

Whether you have had many different passions in your life, a few, or even just one, there is some underlying element that is embedded in that passion. There is a particular quality, motive, aspect that is involved in the passion that draws you in. You may not even realize it, but there is something intangible beneath the surface.

For me, I have been incredibly passionate about fitness and health (I actually started out as a fitness coach before switching industries!). I love bodybuilding, powerlifting, and eating healthy to support your goals (and maintain good health, of course).


Now just by looking at that statement, you may be quick to think…"aha! Your passion is fitness and health, therefore you should become a fitness and health coach!”

Been there, tried that, didn’t work out too well.

You know what happened when I started monetizing my passion? I actually began LOSING my passion for fitness and health. For me, working out has always been a very selfish passion of mine. It’s my “me” time, where I focus on nothing but bettering and improving myself. Probably not the best thing to turn into a business.

Now I am not saying you should neglect what you are passionate about, when you are looking to create a clear business vision. You just need to look beneath the surface of your passion.

For me, I am passionate about fitness and health because of the element of control. You are essentially in control of what exercises you do, how you change the look of your body, the weights you use to gain strength, and what food choices you decide upon. Fitness requires dedication, commitment, strategic intent (depending on your goals), and it is predicated upon putting in work and taking action, to get to where you want to be.

As you can see, there are qualities of fitness that are beneath the surface. The main quality of control is directly aligned with my personality, my life experiences (where I lacked control for a long time), my values, and in the end, my business vision.

If you read my value proposition, the element of control is the underlying theme:

"I help ambitious people like you, build the business and life you have always wanted."

Hopefully you are seeing how this is all coming into play now for creating a business vision.

It’s not necessarily about turning your passion into a business. You don’t need to monetize the thing that you are passionate about. Instead, you need to find the underlying theme that exists within your passion. That theme is what you are naturally drawn to. It’s what lights your fire.

Dig deep and find that theme. It has been there all along, you just need to uncover it.


Step 5: Consider your consumers when forming your value proposition.

Your value proposition statement is what sets you apart from all of your competitors in your industry. It encapsulates the unique value that you bring to your consumers and gives them a reason as to why they should purchase from YOU.

Remember, your business cannot be all about you! In order for you to actually have a business, you have to make money. You have to attract people that are actually going to purchase from you!

So whether you are planning to offer either a product or a service, you need to take into consideration the consumers.

  • What problems and pain points do you offer a solution to?

  • How is your solution (product or service) BETTER than what is already out there?

  • What benefits result from your product or service?



Creating a clear business vision needs to account for the needs, wants, and desires of consumers. You need to understand what would motivate them to purchase something from you, and how your business could benefit them.

Think back to the previous steps including your strengths, your experiences, your interests, and the theme of your passions.

How can you bring all of those elements together to create a single business vision, that sets you apart from every other business?

Dig deep and connect the dots!

Related: FREE email course that will help your create your value proposition and a full marketing plan.

Making it happen

Without action, your vision will remain just that. You can dream about success, living a life that you love, and creating a business that will be both impactful and profitable, all day long.

But if you do not put action behind your ambitions, they will never become your reality.

Once you have a clear business vision, it’s time to start taking all of the necessary steps needed to achieve your success!

Feel the fear and do it anyways.

Stop caring about what others may think of you.

If you are in a highly saturated industry, so what. You can stand out because there is no one else in the world like you!

And lastly, put in the freaking work. Remain patient, consistent, and true to who you are and the business vision you have created.

All of your experiences, people you have met, and the way your character has been shaped throughout your entire life, has been leading you to achieve this purpose.

Make it happen.

Grab Your FREE Workbook!

Sign up to receive your free workbook that will help you find clarity with your business vision, and create a value proposition that will set you apart.

Powered by ConvertKit

Grab Your FREE Workbook!

Sign up to receive your free workbook that will help you find clarity with your business vision, and create a value proposition that will set you apart.

Powered by ConvertKit
Let me know in the comments...

What is YOUR business vision?

Chelsea Spinos

Chelsea Spinos is a Marketing Strategist for Yahoo and a "side hustler"/ aspiring entrepreneur. Chelsea is committed to helping entrepreneurs and side hustlers build the business and life they have always wanted. You can follow her entrepreneur journey through her social media!